JRSL Interiors – High-End Painters and Decorators - Oxford Street, London W1

JRSL Interiors specialise in high-end painting and decorating services across Central London, including apartments and office spaces near Oxford Street. With over 25 years experience working in buildings with limited access, listed properties and spaces exposed to the general public, we often undertake our work outside regular hours. Our painters maintain a safe working environment adhering to the highest level of professionalism throughout.

Supporting Landlords and Property Managers

We regularly work with landlords, agents and leaseholders in Oxford Street properties who want works completed discreetly and efficiently. From repairing high-traffic hallway areas to updating commercial interiors, our team works quietly and with clear communication throughout. Each job is carefully planned and we use coatings that are long-lasting and appropriate to the use of the space.

Proven Track Record Across the West End

Since 1999, we have completed projects throughout London’s West End, including Fitzrovia, Soho and Oxford Street. Our understanding of restricted access, listed building rules and shared ownership responsibilities help clients stay compliant while still getting the results they desire. We offer our clients an after care service and help to provide them with the full general maintenance of their local buildings in the area.

Oxford Street: High Footfall and High Expectations

Beyond the retail signage of Oxford Street lies a rich mix of late Victorian, Edwardian and post-war buildings. Many upper floors house offices or apartments with striking period details — sash windows, ornate staircases and plaster cornices — often hidden from public view. The expectations of craftsmanship here are twofold: decorative work must stand up to footfall and scrutiny, yet still honour the historical bones of the structure.

Hidden Elegance Above Oxford Street’s Shops

Above Oxford Street’s busy storefronts lies a quieter layer of history, Edwardian façades, high ceilings and ornate plasterwork in old commercial spaces now converted into homes and offices. Traditional decorative techniques are applied in their interiors, such as lime-based finishes and hand-applied glazes. Property owners and designers here often seek skilled decorators who balance historical detailing with modern living, showing an evident respect for craftsmanship and architectural continuity.

The Process – Step by Step

Consultation

Detailed property survey
Logistic planning and client requirements aligned with heritage guidelines
Detailed property survey
Logistic planning and client requirements aligned with heritage guidelines
Detailed property survey
Logistic planning and client requirements aligned with heritage guidelines
Detailed property survey

Restoration Work

Mouldings and beadings restored using a two component polyester filler
Exposed internal joins filled with a black acrylic flexible filler
Surfaces abraded using silicon carbide ‘wet and dry’ finishing paper and high quality abrasive pads
Exposed internal joins filled with a black acrylic flexible filler
Mouldings and beadings restored using a two component polyester filler
Exposed internal joins filled with a black acrylic flexible filler

Material Selection

Paint: Sikkens Rubbol XD Gloss colour mixed to ‘French Ultramarine Blue’
Toupret Gras A Laquer used as a base for finishing the gloss to a mirror surface with higher levels of sheen and paint additives for improved application structure
Toupret Gras A Laquer used as a base for finishing the gloss to a mirror surface with higher levels of sheen and paint additives for improved application structure
Toupret Gras A Laquer used as a base for finishing the gloss to a mirror surface with higher levels of sheen and paint additives for improved application structure

Modern Enhancements

Recessed LED smart lighting system carefully installed to the entrance surround
Front door spray finished in a carefully considered colour scheme to enhance the ambiance of the building
Recessed LED smart lighting system carefully installed to the entrance surround
Front door spray finished in a carefully considered colour scheme to enhance the ambiance of the building
Recessed LED smart lighting system carefully installed to the entrance surround

Final Touches

Antique brass door hardware and ironmongery reinstalled
The finished work delicately protected using a low tack polythene film until the remainder of the works inside the building were complete
Antique brass door hardware and ironmongery reinstalled
The finished work delicately protected using a low tack polythene film until the remainder of the works inside the building were complete
Antique brass door hardware and ironmongery reinstalled
The finished work delicately protected using a low tack polythene film until the remainder of the works inside the building were complete
Antique brass door hardware and ironmongery reinstalled

Finished Results and Transformation

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

before

Failing paintwork
Damaged mouldings
Uninspiring colour scheme

After

Restored period features
Enhanced lighting
Seamless blend of traditional and modern

High-Spec Commercial-to-Residential Penthouse Conversion – Oxford Street, London W1

Client Details

Client: Mr Arjun Kapoor (Property Consultant acting on behalf of a private overseas investor)
Property Type: Luxury penthouse apartment atop a converted Edwardian department store
Location: Oxford Street, London W1
Instruction: Complete decorative works to a showroom-ready standard for client inspection, with remote sign-offs and tight quality control.

The Challenge

This unique project involved converting the top floor of a former commercial building into a high-spec residential penthouse. Mr Kapoor needed every finish to reflect a premium standard suitable for an international client with exacting taste. The challenges included irregular ceiling heights, poor original acoustics and adapting a rigid concrete shell to feel like a warm, high-end home. Remote approvals from an overseas design team required ongoing visual reporting. Additionally, polished timber panels for built-in wardrobes arrived scratched and had to be re-finished onsite under tight deadlines.

The Solution (Step-by-Step)

Step 1: Acoustic Planning and Ceiling Adjustments
Our decorators worked alongside joiners to prepare surfaces in staggered zones. Acoustic backing and false ceiling channels were fitted and filled ahead of finishing.

Step 2: Panel Refinishing and Furniture Repairs
The damaged polished panels were carefully stripped and re-polished by hand using French polishing techniques to bring them back to showroom condition.

Step 3: Spray Paint and Specialist Finishes
Smooth, low-reflective finishes were spray-applied to walls and ceilings, maintaining consistent tone across varied surface levels.

Step 4: Wallpaper and Textural Contrast
High-end wall coverings were applied in bedrooms and lounge zones to introduce warmth and texture. Remote design approvals were managed via live update calls.

Step 5: Final Detailing and Handovers
Decorative trims, door sets and built-ins were inspected with the design team via video call. Areas were then retouched and cleaned in time for a remote client walkthrough.

The Result

The apartment was delivered on time, achieving the high-end look expected for luxury investment property in Central London. The finishes now balance the bold scale of the former department store with a soft, residential feel. Every surface, from wardrobe doors to ceiling recesses, reflects coordinated planning and expert execution. The property passed its remote inspection and was approved for market readiness without changes requested.

For more examples of our projects in Oxford Street, explore our social media platforms;

Client Feedback – Our Commitment to Providing the Highest Standards of Finish

“I’ve worked with many decorators but JRSL Interiors stood out from the rest with their reliability and ability to work under pressure. Refinishing the damaged panels was handled swiftly and professionally, with no complaints, just solutions. Their ability to communicate with an overseas team was key to our success. The finishes were spot on and the apartment feels like a truly high quality home now. My client was impressed and that’s what matters.”

Arjun Kapoor, Consultant, Oxford Street Project

Explore More of Our Projects – JRSL Interiors London High-End Painters and Decorators

View the external redecoration of a 6 story Grade II listed house in Mayfair, London W1K link
An insight into redecorating a Hampstead Residence, London NW3, with luxurious bespoke finishes throughout link

Take a look through other examples of previous case studies;

Frequently Asked Questions – Oxford Street

Can you work around tight commercial schedules?

Yes. We’re experienced with night-time access, phased works and project deadlines for showrooms and penthouses above retail units.

Do you have experience in mixed-use buildings?

Absolutely. We manage logistical and acoustic concerns in commercial-residential properties, liaising with managing agents as needed.

Are you insured to work in high-traffic zones?

Yes. We hold full public liability and health & safety accreditation, suitable for Oxford Street’s public-facing properties.

How do you handle access in pedestrian-restricted areas?

We coordinate with local authorities and site managers to schedule deliveries, remove waste and access scaffolding efficiently.

Do you help design bespoke wall finishes?

Yes. We create and test samples for commercial and residential clients wanting standout decorative effects.

Can you refurbish interiors between retail tenancy changes?

Yes. We offer fast-track services to upgrade spaces during void periods or before new tenancy agreements.

Do you apply fire-rated paints for commercial projects?

Yes, we specify and apply compliant coatings where fire regulation standards are required.

Are you experienced with the listed upper-floor properties?

Yes. We’ve worked on heritage floor conversions above Oxford Street’s retail facades, respecting planning and conservation rules.

JRSL INTERIORS SERVICES IN OXFORD STREET

Modern & Traditional Paint Finishes
in Oxford Street

We blend commercial-grade durability with luxury aesthetics for Oxford Street residences and showrooms. Surfaces are prepped and finished to endure high foot traffic and spotlighting.

Timber Mouldings & Cornice Restoration
in Oxford Street

Our artisans restore architectural details often hidden behind decades of modernisation. Essential for loft-style conversions in former department store buildings.

Exterior Restoration and Decoration
in Oxford Street

We refresh exteriors while navigating restricted access and footfall near Oxford Street. Scaffolding, permits and logistics are expertly managed.

Protective Coatings
in Oxford Street

Ideal for high-traffic commercial-residential hybrid spaces, our coatings provide abrasion resistance while maintaining a refined look.

Wall Coverings & Wallpaper Hanging
in Oxford Street

We install bold designer wallpapers that suit the eclectic, expressive interiors typical in Oxford Street’s creative sector. Perfect alignment and secure adhesion are guaranteed.

French Polishing & Furniture Restoration
in Oxford Street

Polishing for built-in antique woodwork, lift lobbies or stairwells provides sophistication to high-end apartment complexes. Our restoration revives without over-restoring.

Spray Paint Applications
in Oxford Street

Our spray applications offer precision and pace for smooth, contemporary cabinetry or office fit-outs. Ideal for projects with tight commercial deadlines.

Decorative Effects & Specialist Finishes
in Oxford Street

Our specialists apply metallics, textures and polished plasters to boutique interiors seeking visual impact. Bespoke samples are available on request.