JRSL Interiors – High-End Painters and Decorators in Fitzrovia, London W1

At JRSL Interiors, we focus on providing high-quality painting and decorating, carried out with care, skill and attention to detail. For us, it’s not just about applying paint, it’s about creating a finish that enhances the character of a property and lasts for years. Every project, whether large or small, is approached with the same commitment to quality and professionalism.

Our Experience Working in Fitzrovia

We have been working in Central London for over 25 years and have built up extensive experience decorating homes and properties in Fitzrovia. The area has a mixture of Georgian terraces, Edwardian buildings and modern apartments, each with its own challenges and requirements. Our team understands how to work sensitively with period features, while also delivering the clean, precise finishes for contemporary spaces.

Trusted by Local Clients Since 1999

Clients choose JRSL Interiors because we offer reliability, knowledge and a consistent standard of work. We are fully insured, accredited and trusted by homeowners, property managers and design professionals who want things done properly, with minimal disruption. What sets us apart from other decorators is the level of care we bring — protecting your property, working around your schedule, and delivering a result that looks exceptional and stands the test of time.

Fitzrovia: A Brief History of the Area

Fitzrovia, located between Bloomsbury and Marylebone in Central London, has a rich and varied history. Developed mainly in the 18th century on land owned by the Duke of Grafton, the area took its name from the Fitzroy family, whose estate once dominated the district. Its Georgian terraces and later Victorian mansion blocks gave Fitzrovia a distinctive character that remains today.

Looking at the Area Today

By the late 19th and early 20th centuries, Fitzrovia became known as a hub for artists, writers and intellectuals, with figures such as George Bernard Shaw, Virginia Woolf and Augustus John associated with the neighbourhood. The area also became home to London’s advertising industry, earning it the nickname “Adland”. Today, Fitzrovia is celebrated for its mix of old and new — historic townhouses, creative studios, medical practices and modern developments sit side by side, creating one of London’s most vibrant and desirable districts.

The Process – Step by Step

Consultation

  • Detailed property survey
  • Logistic planning and client requirements aligned with heritage guidelines
  • Detailed property survey
  • Logistic planning and client requirements aligned with heritage guidelines
  • Detailed property survey
  • Logistic planning and client requirements aligned with heritage guidelines
  • Detailed property survey

Restoration Work

  • Mouldings and beadings restored using a two component polyester filler
  • Exposed internal joins filled with a black acrylic flexible filler 
  • Surfaces abraded using silicon carbide ‘wet and dry’ finishing paper and high quality abrasive pads
  • Exposed internal joins filled with a black acrylic flexible filler 
  • Mouldings and beadings restored using a two component polyester filler
  • Exposed internal joins filled with a black acrylic flexible filler 

Material Selection

  • Paint: Sikkens Rubbol XD Gloss colour mixed to ‘French Ultramarine Blue’
  • Toupret Gras A Laquer used as a base for finishing the gloss to a mirror surface with higher levels of sheen and paint additives for improved application structure
  • Toupret Gras A Laquer used as a base for finishing the gloss to a mirror surface with higher levels of sheen and paint additives for improved application structure
  • Toupret Gras A Laquer used as a base for finishing the gloss to a mirror surface with higher levels of sheen and paint additives for improved application structure

Modern Enhancements

  • Recessed LED smart lighting system carefully installed to the entrance surround
  • Front door spray finished in a carefully  considered colour scheme to enhance the ambiance of the building
  • Recessed LED smart lighting system carefully installed to the entrance surround
  • Front door spray finished in a carefully  considered colour scheme to enhance the ambiance of the building
  • Recessed LED smart lighting system carefully installed to the entrance surround

Final Touches

  • Antique brass door hardware and ironmongery reinstalled 
  • The finished work delicately protected using a low tack polythene film until the remainder of the works inside the building were complete
  • Antique brass door hardware and ironmongery reinstalled 
  • The finished work delicately protected using a low tack polythene film until the remainder of the works inside the building were complete
  • Antique brass door hardware and ironmongery reinstalled 
  • The finished work delicately protected using a low tack polythene film until the remainder of the works inside the building were complete
  • Antique brass door hardware and ironmongery reinstalled 

Finished Results and Transformation

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

before

  • Failing paintwork 
  • Damaged mouldings 
  • Uninspiring colour scheme

After

  • Restored period features
  • Enhanced lighting
  • Seamless blend of traditional and modern

Late-Night Luxury Redecoration of a Fitzrovia Duplex Penthouse

Client Details

Mr Alex Darlington, Private Client, Rathbone Street, Fitzrovia W1

The Challenge

Mr Darlington’s duplex penthouse featured double-height living spaces, minimalist finishes and panoramic city views at the top of a modernist block in Fitzrovia. The client wanted the entire interior redecorated, including ceilings, walls and a large bespoke staircase, but access was strictly limited to overnight hours due to building regulations and neighbour privacy. Spray application was preferred for its high-quality results, but this demanded silent operations, impeccable masking and dustless efficiency. The staircase’s central glass structure added complexity, requiring surface-specific protective coatings and seamless blending with adjacent materials.

The Solution (Step-by-Step)

 JRSL Interiors implemented a five-step programme:

  • Pre-Planning: We completed a comprehensive site survey and created a shift rota for overnight work, ensuring zero disruption to building residents.
  • Surface Protection: All surrounding elements — including the glass balustrade, polished concrete floors and HVAC grills — were meticulously masked using static-charged sheeting and dust-proof seals.
  • Specialist Spray Setup: A mobile spray booth with low-decibel compressors and filtered extraction was erected. The paint selected was a low-VOC, quick-curing acrylic enamel for walls and staircase timber.
  • Layered Application: We applied three ultra-fine coats over five evenings, allowing for proper drying and surface curing overnight before inspection each morning.
  • Client Handover: We provided Mr Darlington with complete documentation on paint specs, aftercare and a sealed touch-up kit for future use.

The Result

The duplex was transformed without a single complaint from neighbours. The staircase’s matte lacquer finish was indistinguishable from a factory-spray, while the walls reflected light subtly without visible seams or patchiness. Every night’s progress was photographed and logged for the client, who travelled during most of the work. The results met the client’s request for gallery-grade precision while maintaining the penthouse’s architectural clarity.

For more examples of our projects in Fitzrovia, explore our social media platforms;

Our Clients Feedback on the Decorating Process

"I wasn’t sure how they'd pull it off — spray-painting a penthouse quietly, overnight, without disturbing anyone or creating dust and disruption. But JRSL Interiors delivered. The finish is truly superb, the stairs are a work of art and not a single smudge on the glass or concrete. They sent me daily updates with images and a brief summary while I was abroad and when I finally walked into the property, it really was like entering a brand-new flat. IMPECCABLE! - Their attention to detail and care for my home honestly exceeded expectations."

Mr Alex Darlington, Fitzrovia

Explore More of Our Projects – JRSL Interiors London High-End Painters and Decorators

Take a look through other examples of previous case studies;

Frequently Asked Questions – Fitzrovia

What types of properties in Fitzrovia do you specialise in?
We primarily work on Georgian townhouses, loft-style apartments and modern penthouses, always tailoring our approach to the property’s age and character.
Can you match heritage paint colours or finishes?
Absolutely. We collaborate with heritage consultants and use custom mixes to recreate historic tones and authentic finishes.
Are you able to work around business hours or tenancy schedules?
Yes, we offer flexible hours, including evenings and weekends, ideal for property managers and busy homeowners.
What measures do you take to protect fixtures and surfaces during work?
We use floor protection, masking systems and filtered ventilation to safeguard every inch of your home or commercial space.
How do you handle decorative work in listed buildings?
Our decorators are trained in conservation techniques and we liaise with heritage officers when necessary to ensure compliance.
Do you offer colour consultations for design-driven interiors?
Yes, we offer professional guidance and collaborate with interior designers to develop palettes that complement your space.
Is it possible to restore original cornices and mouldings damaged by previous renovations?
We specialise in moulding replication using flexible rubber moulds or traditional plasterwork techniques to match original details
How do you manage ventilation and odours in compact apartment spaces?
Low-VOC paints, air extraction units and phased scheduling allow quick drying and minimal disturbance in apartment settings.

JRSL INTERIORS SERVICES IN FITZROVIA

Modern & Traditional Paint Finishes
in Fitzrovia
From flawless emulsion to intricate oil-based systems, we create smooth, lasting finishes suited to period or contemporary interiors.
Timber Mouldings & Cornice Restoration
in Fitzrovia
We restore original plaster cornices and timber trims with precision, preserving architectural detail in line with heritage specifications.
Exterior Restoration and Decoration
in Fitzrovia
Our team expertly prepares and reconditions façades, woodwork and masonry for long-term protection and timeless kerb appeal.
Protective Coatings
in Fitzrovia
We apply advanced protective paints that resist weather, moisture and daily wear while maintaining elegance and colour depth.
Wall Coverings & Wallpaper Hanging
in Fitzrovia
Whether it’s hand-trimmed silks or grasscloth, our decorators apply wallpapers with seamless joins and absolute care.
French Polishing & Furniture Restoration
in Fitzrovia
We bring antique wood back to life with traditional French polishing and careful repair, respecting the grain and patina.
Spray Paint Applications
in Fitzrovia
For kitchens, cabinetry and walls, our spray services ensure factory-smooth results with efficiency and minimal disruption.
Decorative Effects & Specialist Finishes
in Fitzrovia
From faux marbling to limewashing, we create bespoke textured finishes that reflect heritage style or bold contemporary design.
Hand-Painted Kitchens & Joinery
in Fitzrovia
Our artisans hand-paint fitted furniture with precision, offering rich depth and a brush-mark free satin or gloss finish.

Wallpaper and Paint Suppliers – Fitzrovia

Farrow & Ball

64 - 65 Paddington Street, London W1U 4JG, United Kingdom
+44 20 7487 4733
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Little Greene

3 New Cavendish Street, London W1G 8UU, United Kingdom
+44 20 7935 8844
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Paint & Paper Library

3 Elystan Street, London SW3 3NT, United Kingdom
+44 20 7823 7755
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JRSL Interiors are accredited contractors, recognised by the industry’s leading trade organisations
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